Case Study: Cuisinart scales its digital shelf program with Salsify

How To Scale Your Digital Shelf Program With CommerceXM

Cuisinart, a well-established kitchen appliance brand with more than 2,500 products, needed a better way to manage product content and scale its digital shelf as its manual processes were slowing down ecommerce growth. The company worked with Salsify Product Experience Management (PXM) to replace outdated, paper-heavy workflows and create a central source of truth for product assets and retailer content.

With Salsify, Cuisinart centralized assets, streamlined sales and marketing workflows, and launched digital catalogs to support retailers with faster, more customizable product information. The result was reduced repetitive work, improved performance, faster new-product setup, support for top 20 retailers, and growth in its ecommerce site; Cuisinart also reported that some new items that once took three to five days to set up could now be managed more efficiently.

Cuisinart

Michael McNulty

Senior Ecommerce Marketing Manager