Case Study: Symmons cuts time-to-market from one week to 1–2 days and streamlines product information with Salsify

How to Reduce Time to Market

Symmons, a U.S. plumbing manufacturer founded in 1939 that supplies premium faucets, showerheads and valve bodies to hotels, hospitals, retailers and consumers, faced a digital challenge: legacy culture and scattered product information. Content lived across shared files and an ERP system, and listing hundreds of SKUs across six platforms was slow and error-prone, making e-commerce adoption daunting for internal teams and channel partners.

Symmons drove a cultural shift, formed cross-functional teams, and implemented a PIM (Salsify) to centralize and map product data to multiple vendors. By focusing on quality over quantity for 600 core products, improving imagery and richer specs, the team cut time-to-list from about one week to one–two days, improved customer experience, increased clicks and sales for complete listings, and created a scalable foundation for digital growth.

Symmons

Tom Kahana

Director of Marketing, Operations, and Analytics, Lead