Case Study: Kraft Heinz achieves faster retailer content updates and optimized digital shelf experiences with Salsify

How the Kraft Heinz Company Manages Product Content Optimization for More Than 3,000 Skus

Kraft Heinz, a global food and beverage company with 20+ brands and more than 3,000 SKUs sold across thousands of retail locations and hundreds of ecommerce partners, faced a highly complex digital-shelf challenge. Consumers expect timely, accurate, retailer-specific product details for online and in-store experiences, and managing seasonality, packaging changes and varied retailer algorithms previously required slow, manual processes.

By using Salsify as its system of record, Kraft Heinz automated content workflows and connected ecommerce teams, agencies and compliance reviewers to push retailer-specific updates in minutes instead of days. The platform supports large-scale seasonal and packaging changes and richer assets — photos, videos, recipes, nutrition and cooking tips — resulting in better merchandising, faster time-to-market and improved conversion across digital and physical channels.

Kraft Heinz

Halle Herzog

Lead Digital Shelf