Case Study: Mayborn Group scales global growth and delivers superior omnichannel shopping experiences with Salsify

How Mayborn Group Scaled Its Global Growth Strategy To Deliver Superior Omnichannel Shopping Experiences

Mayborn Group, a nearly 60‑year‑old maker of baby products (including Tommee Tippee), faced a fragmented, manual approach to managing product data that led to out‑of‑date listings, retailer penalties, and inconsistent product pages across channels. As shopping shifted online, the company needed a single, scalable system to bring global consistency to its digital shelf and support its growth strategy.

Mayborn chose Salsify to consolidate product information and standardize workflows, growing its internal user base from 50 to 132 licenses as teams across the business adopted the platform. The result: fewer data headaches and penalties, faster SKU testing and content optimization, consistent images and specs across retailers, and a future‑proof foundation to execute its five‑year growth plan and deliver superior omnichannel shopping experiences.

Mayborn Group

Chris Parsons

President Americas