Case Study: Harman achieves faster global ecommerce time-to-market and improved product data accuracy with Salsify

How Harman Grew its Global Operational Efficiency for Ecommerce Success

Harman International Industries, a Samsung subsidiary that makes audio and visual products across more than 50 ecommerce sites, needed a single, reliable source of product data to support global teams and market-specific brand assets. An aging PIM with stability issues and 25 regularly changing product feeds made content management slow, error-prone, and difficult to govern across regions.

Harman implemented Salsify’s PIM in about two months, going live with all product content by June 2016 and completing the direct-to-consumer feed to Salesforce Commerce Cloud by July 5. The new platform sped time to market, improved content accuracy and company-wide transparency, enabled data enrichment and easy asset updates across teams, and supports translations into more than 25 languages while extending governance across the digital shelf.

Harman

Arthur Werner

Director Global E-commerce & Operations