Case Study: Carrefour achieves higher Black Friday conversions with Salsify

How Carrefour and SEB Enriched Their Ecommerce Product Pages To Increase Black Friday Conversions

Carrefour, a global retailer operating about 14,000 stores, faced a digital-shelf challenge: its ecommerce site was optimized for click-and-collect groceries but lacked detailed descriptions, images, and accurate data for non-food ranges like SEB appliances. Manual entry via Excel and PDFs made it slow and error-prone to enrich product pages, a problem Carrefour needed to solve before Black Friday 2021 to improve online conversions.

Carrefour deployed Salsify and the CommerceXM Connector to automate data collection, centralize product marketing content, and syndicate updated images, titles, and descriptions to its site. The change cut page-creation time from days to minutes, shifted teams from manual entry to validation, reduced errors, enabled richer, customer-focused pages, and supported omnichannel selling—helping boost SEB performance on the digital shelf for Black Friday.

Carrefour

David Devalois

Head of Enrichment/Merchandising and Searchandising