Case Study: Ghirardelli Chocolate Company achieves 30-minute Walmart publication and improved product content with Salsify

Ghirardelli Sweetens Its Product Content Management Strategy With a Direct Connection to Walmart

Ghirardelli Chocolate Company, a long‑standing premium chocolate brand, needed to modernize its ecommerce product content after relying on manual spreadsheets and cumbersome image handling. Those processes slowed time to market and produced inconsistent, hard‑to‑update product content as online shopping grew.

Ghirardelli adopted Salsify’s product content syndication with a direct connection to Walmart and used a cross‑functional team approach with Walmart and Salsify partners. The result: dramatically faster publication (as little as 30 minutes), higher‑quality, more consistent content, and an efficient playbook the company has extended to other retail partners.

Ghirardelli Chocolate Company

Pam Perino

Ecommerce Content Manager