Case Study: Exhart achieves faster, more accurate product content syndication with Salsify

Exhart Brings Ease to Its Product Content Syndication Process

Exhart, a long-established maker of home and garden décor sold in thousands of U.S. retail stores and online, faced a growing burden getting product content to dozens of retailers with different attribute requirements. Manual mapping and repeated bulk upload checks were slow and error-prone, so Exhart sought a way to streamline syndication and improve product copy.

By adding the Walmart Marketplace API to its Salsify deployment and using attribute-driven formulas, Exhart automated retailer-specific mapping and copy generation, improved SEO and the online customer experience, and receives alerts when retailer requirements change. The result: fewer manual updates and upload failures, faster content fixes, and significant time savings that let the team focus on optimizing the digital shelf.

Exhart

Rachel Sheiman

Ecommerce Manager