Case Study: Dawn Foods achieves rapid ecommerce catalog launch and improved product data with Salsify

Dawn Foods Shares B2B Tips for Accelerating Digital Transformation

Dawn Foods, a 100-year‑old global bakery manufacturer and ingredients supplier, needed to shift from traditional sales methods to a digital-first presence by building an online product catalog for Dawn.com. The company faced scattered product information and inconsistent naming conventions that hindered search and discoverability for retail bakery customers.

Dawn partnered with Salsify to centralize and cleanse product data, enabling digital, legal, and marketing teams to collaboratively manage information and apply rules that convert manufacturing names into ecommerce‑friendly values. Within weeks they had a functioning catalog, improved search and fewer data errors, and a clear roadmap to expand integrations, enrich product information, and advance ecommerce capabilities like online ordering.

Dawn Foods

Gireesh Sahukar

Senior Director of Digital Technology