Case Study: Danone achieves rapid product syndication (1,000+ SKUs, 15,000 digital assets) with Salsify

Danone Quickly Expands Product Syndication From 0 to More Than 1,000 SKUs

Danone, the global food-and-beverage company, faced an urgent ecommerce challenge at the start of the COVID-19 pandemic: it needed to implement and activate product content syndication to compete on the digital shelf. Although it already had a partnership with Salsify, Danone had zero items launched and hired an implementation partner to demonstrate the platform’s value and drive rapid adoption.

Working in a focused 90-day sprint, Danone used Salsify and its workflow capabilities to align cross-functional teams, accelerate speed to market, and create a system of record. The effort syndicated more than 1,000 SKUs across four platforms, linked 15,000 digital assets, and enabled retailer-specific content and ongoing micro-optimizations—making Danone far more competitive online.

Danone

Carrie Mesing

Director of Ecommerce Marketing Strategy