Case Study: Constellation Brands meets surging ecommerce demand with Salsify PIM

Constellation Brands Meets Surging Demand With Salsify PIM

Constellation Brands, a Fortune 500 maker of beer, wine, and spirits (brands include Corona, Modelo and SVEDKA), faced a sudden shift to off‑premise and online buying as COVID‑19 shut down on‑premise sales. Navigating the U.S. three‑tier alcohol distribution system while responding to a 2–6X surge in online demand forced the company to accelerate its digital transformation and build a “digital DNA” across the organization.

Constellation implemented Salsify’s Product Information Management (PIM) as a central source of truth for product data and digital assets, enabling fast, accurate distribution of content to retailers and channels. The PIM freed ecommerce teams to optimize digital shelf visibility, adopt paid search and data intelligence, and consistently meet surging demand while preparing the business for continued ecommerce growth.

Constellation Brands

Duan

VP of Ecommerce and Digital Commerce