Case Study: Califia Farms achieves 400% D2C sales growth with Salsify

Califia Farms Grows D2C Sales by 400% With Engaging Product Content

Califia Farms, a Los Angeles–based plant‑based beverage brand, wanted to turn its D2C site from a branded content hub into a sales driver. The company faced slow time‑to‑market and miscommunication because teams pulled product information from multiple, inconsistent sources, so it partnered with Salsify to create a single source of truth for product content.

Using Salsify to centralize product information and apply first‑party D2C insights to optimize content and merchandising, Califia Farms featured high‑engagement products on its homepage and streamlined cross‑team workflows. The result was an average 400% increase in units sold for featured products and faster content activation to channels, with teams estimating about a day saved previously lost to back‑and‑forth communications.

Califia Farms

Leonard Ortega

Former Director of Ecommerce