Case Study: Barcel USA achieves shorter time-to-market and 90% product-data accuracy with Salsify

Barcel USA Drives Sales With Salsify GDSN Data Pool Integration

Barcel USA, a fast-growing U.S. arm of Grupo Bimbo known for snack brands like Takis, Ricolino and Vero, struggled to present consistent product pages as shoppers moved online. The company relied on an outdated PIM, scattered digital assets and a GDSN data pool managed by a third party, which made gathering, editing and synchronizing product content slow and error-prone.

Barcel centralized digital assets and its GDSN data pool in Salsify, hired a dedicated manager, and worked with Salsify’s onboarding team to migrate and clean data. The change delivered about 90% product-data accuracy to retailers, cut product launch cycles by 15–30 days, reduced errors before they reached retailers, and freed teams to focus on growth rather than manual data wrangling.

Barcel USA

Collette Richards

Director, Alternative Sales and Distribution