Case Study: Amy’s Kitchen achieves unified PIM and syndication to boost digital shelf presence with Salsify

Amy’s Kitchen Unifies PIM and Syndication To Improve Brand Presence on the Digital Shelf

Amy’s Kitchen, an organic food pioneer since 1987 known for gluten-free, vegan, and vegetarian products, faced fragmented product data and manual processes that led to inconsistent product narratives and images across retailers. The team discovered many disparate Word documents and a PIM vendor that made syndication difficult, prompting a push to standardize brand presence, activate enhanced content across key retailers, and reduce manual work to scale.

Amy’s implemented Salsify for PIM, Syndication, Workflow and Enhanced Content, importing 500 attributes and integrating GDSN to create a single source of truth with automated image transforms and retailer-specific record versions. The result: improved data confidence and collaboration, faster regulatory access (minutes vs. days), a cleaner DAM, self-serve digital catalogs that save thousands monthly, and an estimated ~2% combined sales lift from better content and syndication.

Amy's Kitchen

Michael Todd

Senior Applications Engineer