Case Study: ShelterLogic achieves 100x faster translations — from weeks to minutes — with Salsify

From Weeks to Minutes: ShelterLogic’s AI-Powered Translation Breakthrough

ShelterLogic, a leading manufacturer of outdoor shelters and storage with 11 brands and broad e-commerce and retail distribution, struggled to maintain timely, accurate multilingual product content. With no dedicated French speakers and heavy reliance on external vendors, translations for Canadian listings, packaging, and instructions created a bottleneck—taking up to three weeks per round and delaying product launches and updates.

Partnering with Sitation and Salsify, ShelterLogic implemented Draft’s AI-powered translation workflows within their Salsify PIM to bring translations in-house. The solution translated over 1,600 content components into French Canadian and Mexican Spanish, cut turnaround times by more than 100x (from weeks to minutes), eliminated third-party vendors, and accelerated time-to-market while reducing costs and increasing content control.

ShelterLogic

Jennifer Carter

Vice President, Marketing