Case Study: Riboli Family Wines achieves improved digital shelf visibility and higher retailer content scores with Salsify

Riboli Family Wines Uses Salsify PXM To Improve Content Scores and Own Its Brand Presence on the Digital Shelf

Riboli Family Wines, a fourth-generation California winery best known for Stella Rosa, struggled to manage thousands of SKUs across retailers using spreadsheets and distributor updates. Missing or inconsistent product data left many product detail pages incomplete or unsearchable, causing poor search rankings and lost visibility on major retailer sites.

By implementing Salsify PXM as a centralized source of truth and syndication hub, Riboli took ownership of content submission and standardized data for each retailer. The move boosted Walmart content scores from 73% to 93% and Target scores from 61% to 98%, increased Stella Rosa online sales by 7.1% and pickup by 12.5% YoY (through 3/29/2025), improved PDP coverage and compliance, and strengthened retailer relationships — with plans to integrate Salsify further into ERP/DAM and D2C operations.

Riboli Family Wines

Jenna Steele

VP of Ecommerce and Digital