Case Study: Wrike achieves rapid trial lead response and $350K in sales-tech savings with Salesloft

Wrike finds an operational soulmate for closing the gap between buyers and sellers

Wrike, an industry-standard project and work management platform, faced a fragmented sales tech stack made up of single-purpose tools that forced reps to toggle between applications, hindered visibility for Sales Ops and managers, depressed adoption, and drove up costs. That disjointed experience also slowed critical trial follow-up—Wrike could only contact about 1% of trial users within 10 minutes—so the company looked for a partner whose single-platform approach matched its own.

Wrike implemented Salesloft’s unified sales engagement platform (Cadence, Conversations, Deals, Forecast) with phased rollouts and dedicated onboarding, plus embedded AI for conversation insights and recommended actions. In under nine months they reached 20% of trial users within 10 minutes (vs. 1% before), lifted email cadence open rates from the twenties to the low forties, projected $350K in tech-stack savings through consolidation, achieved nearly 100% weekly forecast submissions, and gained time and coaching visibility that improved selling and expansion efforts.

Wrike

Stephen Clouse

Director of Business Technology