Case Study: NielsenIQ achieves faster, scalable sales development with Salesloft

Why NielsenIQ can’t live without Salesloft

NielsenIQ, led by Vice President of Sales Development Josh Morgan, needed a more usable and scalable sales engagement solution to support teams across 29 countries. The company was looking for a tool that could connect smoothly with its CRM, speed up manual processes, and help sellers personalize outreach at scale, so it turned to Salesloft and its Revenue Workflow Platform.

Salesloft implemented Cadences and deep CRM integrations that let NielsenIQ add contacts in seconds, coach teams with shared data, and move leads into the right outreach sequences immediately. The results included major time savings, faster lead response times within 30 minutes, and rapid scale for a team of 65 SDRs; sellers also went from sending 10 personalized emails in 3 hours to about 40 in the same time, with additional personalization.

NielsenIQ

Josh Morgan

Vice President of Sales Development