Case Study: Vena Solutions achieves up to 90% inbound lead-to-opportunity conversion and drives ARR growth with SalesLoft

Vena Solutions Grows ARR by 33%

Vena Solutions, a market-leading cloud FP&A provider that combines an Excel-native front end with an enterprise-grade back end, faced a sales challenge: prioritizing and personalizing outreach across a broad, diverse set of finance prospects. The team had relied on volume-based touches and Salesforce alone, which left many inbound leads unaddressed for days or weeks and limited conversion performance.

By adding SalesLoft to a stack that already included Salesforce and Marketo, Vena implemented automated, personalized cadences and analytics-driven testing, raising touches per prospect from 2–3 to 12–14 and cutting follow-up time to under an hour (often <30 minutes). The changes produced a 50%+ improvement in qualified lead-to-opportunity conversion, channel conversions as high as 90–95% in some cases, stronger quota attainment, and materially increased ARR.

Vena Solutions

Aidas Dirse

Sales and Marketing Operations Specialist