Case Study: Uberflip achieves 3,000%+ pipeline ROI and sales-marketing alignment with SalesLoft

Uberflip Cuts Execution Time in Half, Generates 30x ROI

Uberflip helps B2B marketers create, manage and optimize content experiences and uses an account-based marketing (ABM) approach to convert target accounts. The team found its direct mail efforts were largely marketing-driven and disconnected from sales, creating inefficient, disjointed follow-up and missed opportunities to coordinate messaging across the buyer’s journey.

By integrating SalesLoft with Sendoso and formalizing monthly marketing–sales alignment, Uberflip automated direct mail, streamlined rep follow-up and cut campaign execution time in half. The coordinated, multi-channel approach produced big returns — a Launch Kit onboarding program, an award-winning campaign that generated 60 meetings and 40 net-new opportunities, more than 3000% ROI on pipeline value and a 450% return on closed revenue to date — while reducing administrative burden for both teams.

Uberflip

Heidi Vandermeer

Account Based Marketing Manager