Case Study: Demand Inc. achieves 100,000+ booked meetings and $7B+ in pipeline with Salesloft

This marriage of visionaries makes selling a slam dunk

Demand Inc., an AI-enabled sales development firm that books high-quality meetings for sales teams, struggled to find a sales engagement platform with the control, visibility, and scalable personalization their model required. Their previous vendor couldn’t provide variant-level analytics or the optionality to optimize messaging, which limited their ability to prove and scale outcomes for clients.

By switching exclusively to Salesloft and leveraging its unified platform, open API, Cadence, and deep CRM integrations, Demand Inc. gained granular experimentability and the ability to personalize at scale. The partnership delivered rapid onboarding and measurable impact: over 100,000 meetings booked, $7B+ in pipeline, ~16,000 net new targets identified (about 100 per client), seven-figure pilot revenue in the first 90 days, and faster, repeatable client value.

Demand Inc.

Derek Rey

CEO and Founder