Case Study: Spendesk achieves 10x higher response rates with Salesloft

Spendesk Improves Response Rates by 10x

Spendesk, a fast-growing spend management platform, needed a way to make prospecting faster and easier as its sales team expanded from 10 reps to more than 100. Using Salesloft, Spendesk wanted to reduce the chaos of creating emails from scratch, speed up onboarding for new SDRs, and improve reply rates while keeping outreach personalized at scale.

Salesloft helped Spendesk build standardized cadences by country, persona, and industry, automate personalized outreach, and streamline multichannel prospecting with integrations like LinkedIn and Vidyard. As a result, Spendesk saw reply rates rise to 12–13% in France and reported a 10x improvement in response rates overall, while reps became more organized and spent more time selling.

Spendesk

Jules Malatre

Sales Operations Manager