Case Study: Sigstr achieves a 50% reduction in emails per demo (20→10) with SalesLoft

Sigstr Books Demos Twice as Fast with Half the Emails

Sigstr, an Indianapolis-based marketing technology company that manages employee email signatures and campaigns, needed to protect its brand by ensuring every outbound email was personalized, helpful and relevant. Concerned that uninformed mass emailing would harm first impressions, Sigstr sought a prospecting tool that would improve the quality and effectiveness of SDR outreach while revealing what messaging actually worked.

They implemented SalesLoft, which simplified SDR workflows, made training quick, and provided cadence management and tracking to focus follow-ups and measure content performance. The result was a clear efficiency gain: Sigstr cut emails per demo from 20 to 10 and gained better insight into which messages and cadences generated the most responses.

Sigstr

Dan Hanrahan

Founder & CEO