Case Study: Shopify recovers 94% of lost revenue during worldwide retail shutdown with Salesloft

Shopify Recovers 94% of Lost Revenue During a Worldwide Retail Shutdown

Shopify, the leading omnichannel commerce platform, saw 97% of its retail revenue vanish when COVID-19 forced brick-and-mortar stores to close. With merchants urgently needing to move online, Shopify had to pivot its sales approach, rethink messaging and cadences for remote buyers, and gain fast visibility into what tactics would work in an uncertain, rapidly changing market.

Shopify repositioned its product as an omnichannel solution and used Salesloft to prioritize leads, shorten prospecting cadences, A/B test empathetic messaging, and monitor calls and analytics in real time. Within six weeks the company recovered 94% of lost revenue, posted its best outbound month in May, and scaled Salesloft across sales, onboarding, and customer success to create a repeatable process for activating merchants.

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