Case Study: SalesOptimize achieves 5x accounts per rep, 300% rep productivity and 250% revenue growth with SalesLoft

SalesOptimize Increases Full-Cycle Rep Productivity 300%, Grows Revenue 250%

SalesOptimize, a Dublin‑based market intelligence leader founded in 2015, relied on a small team of full‑cycle reps to handle prospecting, demos, follow‑ups and negotiations. Using a fragmented tech stack (Salesforce, Mailchimp, Yesware, dialer, Outlook, LinkedIn) the team faced heavy context switching, manual workflows and limited capacity—only 160–200 accounts and 50–70 activities per rep per day—making it hard to scale sales or sustain an outbound model.

By consolidating tools and adopting SalesLoft—building cadences, automation rules, templates and a Vidyard integration—SalesOptimize streamlined workflows and cut tech costs by ~40%. Reps’ activity levels rose more than 300% (to 3,400–4,900 activities/month), each now manages 800–1,000 accounts (5x), the company grew revenue 250% year‑over‑year, and the sales team expanded from 2 to 8 with further hiring planned.

SalesOptimize

Simon Drew

Sales Manager