Case Study: Qlik achieves faster lead qualification and stronger sales productivity with Salesloft

Qlik and Salesloft The ultimate sales power couple

Qlik, a global data and analytics technology company, needed a better way to support its demand generation team after relying on an email-only sales tool that lacked cadence guidance, templates, social and calling features, and easy activity tracking. The fragmented process created inconsistent outreach, manual work, and slower prospecting, making it harder for Qlik’s BDRs to operate efficiently.

Qlik implemented Salesloft to centralize sales engagement, onboarding, automation, and cadence management for its demand center. With Salesloft, Qlik achieved a 96% BDR adoption rate, cut new-rep ramp time from 21 days to 7, increased accounts touched by about 1.7K year over year, and influenced about $14.0M in pipeline in a single quarter, including $800K in closed-won revenue.

Qlik

Jim Melton

Director