Case Study: PatientPop achieves $17M+ in pipeline and a repeatable, scalable sales process with SalesLoft

PatientPop Implements Repeatable, Scalable Sales Process and Generates $17M+ in Pipeline in One Year

PatientPop, an all‑in‑one practice growth platform for healthcare providers, faced rapid expansion that outpaced its sales development capacity. With about 134 SalesLoft users and no internal expert, SDRs were slow to adopt the platform, manually adding inbound leads, producing inconsistent cadences and poor engagement (opens, clicks, responses), and limiting pipeline growth.

By partnering with RevShoppe and SalesLoft, PatientPop standardized and optimized cadences, integrated Marketo, Salesforce and SalesLoft, automated lead routing, tagging and field mappings, and ran onsite training for SDRs and AEs. The changes sped up response times, eliminated over 28,000 overdue tasks, increased quality meetings booked, and generated more than $17M in pipeline in the first year.

PatientPop

Kevin Dorsey

VP of Inside Sales