Case Study: League achieves 2X appointments and doubled revenue growth with SalesLoft

League Personalizes Communication, Grows Customer Base 133%

League is an innovative employee benefits platform helping companies deliver better, more competitive benefits, but it faced a noisy marketplace and the challenge of building long-term relationships with busy CFOs, CEOs and HR leaders at scale. When launching its U.S. sales operation, the team struggled with inconsistent adoption of the SalesLoft engagement platform and needed a repeatable, personalized framework to reach and nurture prospects effectively.

Working closely with SalesLoft’s customer success team, League implemented governance, unified cadences, automation and integrations (including Vidyard and LinkedIn Sales Navigator) to personalize outreach at scale. The changes drove a 2× increase in appointments, more than doubled overall revenue growth, grew the U.S. customer base 133%, and enabled SDRs to sustain roughly 100 quality activities per rep per day, positioning the company for continued ARR expansion.

League

Steve Dinner

Director of Business Development