Case Study: Kallidus achieves a 32% increase in monthly opportunities with SalesLoft

Kallidus Increases Monthly Opportunities by 32%

Kallidus, a UK-based provider of learning and talent SaaS solutions serving customers like McDonald’s and AstraZeneca, faced an inconsistent, manual prospecting process across its inbound and outbound business development teams. Reps relied on ad hoc activities and Salesforce add-ons, struggled to hit call KPIs, and had no reliable way to report on or optimise outreach, making it hard to scale and refine their sales approach.

By implementing SalesLoft—consolidating tools, introducing defined cadences, account-based tiering, and A/B testing—Kallidus streamlined execution and empowered reps to personalise at scale. The BDR team doubled productivity, increased monthly emails from 1,400 to 4,000, lifted reply rates to ~10%, nearly doubled daily calls, and grew average monthly opportunities per rep by 32% (from £113k to £151k); the team expanded from 5 to 15 and SalesLoft use has been extended across the sales organization.

Kallidus

Chris Scotney

Business Development Team Manager