Case Study: Wrike achieves 496% pipeline growth and 15x+ ROI with Salesloft

How Wrike’s Chatbot Transformation is Pumping up Pipeline And Raking in ROI

Wrike, the intelligent work management platform, needed a better way to engage website visitors, qualify leads, and convert trial users without overloading its sales team. Its legacy chatbot was too limited, lacked integrations, and couldn’t handle around-the-clock personalization or routing for a global audience, so Wrike turned to Salesloft’s Drift chatbots.

Salesloft implemented Drift conversational AI and later Bionic Chatbots, along with Fastlane for real-time lead qualification, meeting booking, and smarter routing. The rollout delivered major results: a 496% year-over-year increase in contributed pipeline, a 454% increase in contributed bookings, and 15x+ ROI, while Fastlane alone drove about 70% of website meetings.

Wrike

Alla Mosina

Former Website Product Manager