Case Study: VividCortex achieves 3x rep activity and streamlined prospecting with SalesLoft

How VividCortex Created Respectful Personalization At Scale Using SalesLoft

VividCortex, founded by MySQL expert Baron Schwartz, is a leader in database performance monitoring that helps customers see and fix query performance across diverse, distributed databases. The company’s sales team faced a major top-of-funnel challenge: prospecting was slow, repetitive, and required too many clicks, and prior tools either overlapped poorly or introduced problems like exposed tracking links.

VividCortex adopted SalesLoft to streamline prospecting, standardize outreach, and enable respectful, efficient personalization at scale; reps run the full sales cycle, use careful account research, and rely on SalesLoft’s cadence functionality. The platform was easy to onboard, reduced complexity, and produced measurable results—sales rep activity more than tripled after the July 2015 rollout.

VividCortex

Baron Schwartz

Founder and CEO