Case Study: QASymphony achieves 900% activity growth and 2.5x more scheduled demos with Salesloft

How QASymphony Increased Booked Demos by 250% in Just Three Months

QASymphony is a provider of QA software testing tools for Agile teams, serving customers like Adobe, Salesforce, eBay and Yik Yak. Targeting QA directors and VPs, they struggled to capture executive contact information—most website leads were end users from free trials, not decision-makers—so their sales development efforts lacked accurate, targeted prospect data.

By adopting SalesLoft Prospector and SalesLoft, QASymphony automated list building, synced contacts to CRM, shared high-conversion email templates, and exported contacts en masse. Activity jumped from ~400/week to 2,000 in one month and 3,600 in two months; scheduled demos increased 2.5x, activity grew 900%, email volume rose 1,500%, weekly meetings tripled, and the Account Executive team expanded threefold.

QASymphony

Jordan Rackie

VP Sales