Case Study: Pure Storage increases meetings 4.8X year over year with Salesloft

How Pure Storage Increased Meetings By 4.8X Year Over Year With Drift

Pure Storage, a leading data storage company, needed to get much more value from its existing Drift setup, which had been underused for years. The team was struggling with email capture, meeting booking, and proper lead routing into the CRM, limiting the impact of its website and campaign efforts.

With Salesloft’s Drift Professional Services, Pure Storage completed a technical audit, rebuilt its playbooks, improved lead flow, and trained teams to make Drift a core part of campaigns and launches. Salesloft helped Pure Storage grow from 3 playbooks to more than 50, speed up live chat response times, and increase meetings by 4.8X year over year, while also improving admin efficiency through reusable blocks and content variables.

Pure Storage

Matt Yankelovich

Senior Manager, Product Owner