Case Study: MuleSoft achieves 179% increase in connects and personalization at scale with SalesLoft

How MuleSoft Approaches Outbound Sales Development With SalesLoft

MuleSoft, maker of the Anypoint Platform for connecting applications, data, and devices, faced a scaling challenge in its fast‑growing Account Development organization: reps were bogged down by repetitive, menial tasks and struggled to prioritize and personalize outreach across many stakeholder profiles and inbound requests. Leadership’s goal was to eliminate rote work and centralize prospecting so their A‑player team could focus on high‑value conversations that drive business transformation.

By adopting SalesLoft as a “single pane of glass,” MuleSoft centralized cadences, calling, and engagement mapping to deliver personalization at scale and respond more effectively to inbound demand. The outcome was a 179% increase in connects, more opportunities and conversations, and a happier, more productive team able to spend time on strategic selling and professional development.

MuleSoft

Steven Broudy

Senior Manager of Account Development