Case Study: Impartner achieves 3X pipeline growth and 30% email open rates with SalesLoft

How Impartner Built A Scalable, Repeatable Sales Development Process With SalesLoft

Impartner, a SaaS provider of Partner Relationship Management and Marketing Automation solutions, needed to drive higher-quality web traffic and improve one-on-one prospect engagement. Inside Sales Manager Adam Ruse found the team lacked sales development tools and a repeatable process to reach the right prospects and convert them on the website.

By implementing SalesLoft, Impartner built a scalable multi-touch sales development cadence with easy Outlook integration and clear reporting. The team saw email open rates jump from about 12–15% to 25–30%, a 3x increase in pipeline company-wide, and a notable revenue uplift (Q4 2015 revenue reached 117%).

Impartner

Adam Ruse

Inside Sales Manager