Case Study: Emerson achieves 30% higher sales efficiency with Salesloft

How Emerson harnesses the power of Drift to digitally transform customer engagement

Emerson, a global technology, software, and engineering company, needed a more unified and proactive sales strategy as virtual selling grew and traditional, siloed processes limited prospecting, messaging consistency, and visibility into what was working. Emerson turned to Salesloft to help modernize its sales approach and better connect with customers across channels.

Salesloft implemented a phased rollout, starting with digital sales engineers and expanding across the broader sales organization, while also supporting onboarding, training, and change management. With Salesloft, Emerson improved marketing and sales alignment, cleaned CRM data, gained clearer visibility into sales activity, and achieved at least 30% higher sales efficiency per seller.

Emerson

Brian Fretschel

Director of Digital Customer Experience