Case Study: EAB increases demo requests by 120% with Salesloft

How EAB achieved a 120% increase in demo requests after adopting Drift AI

EAB, a trusted partner to education institutions and corporations, was looking for a way to scale website conversations and generate more demo requests and commercial conversations across its lines of business. After acquiring YouVisit, EAB began using Salesloft’s Drift AI to extend chat beyond basic demo capture and support visitors with faster, more human-like interactions.

Salesloft’s Drift AI was rolled out across EAB’s website using a crawl-walk-run approach, with the bot trained on real conversations and continuously refined for EAB’s unique topics. The result was a 2x increase in qualified leads, a 120% increase in demo requests, and a 160% increase in partners supported, while also enabling 24/7 coverage and faster handoff to sales.

EAB

Reed Batesko

Director of Marketing Strategic Initiatives