Case Study: Durhamlane achieves higher SDR productivity and stronger coaching with Salesloft

How durhamlane Scaled SDR Productivity and Coaching With Salesloft

durhamlane, an outsourced SDR provider that supports 30 to 40 clients at a time, needed a more scalable way to manage outbound prospecting, improve visibility into SDR activity, and strengthen coaching across its growing client base. Its previous platform created too much manual work, limited insight, and tool-switching friction, making it harder to keep outreach consistent and effective.

durhamlane chose Salesloft, using its Revenue Orchestration Platform and Conversation Intelligence to automate manual tasks, centralize prospecting, and improve call review and coaching. With Salesloft, SDRs moved from juggling 20 to 30 tabs to working in one workspace, while leaders gained deeper insights for targeted feedback. The result was higher SDR productivity, stronger coaching, and more streamlined prospecting with less time lost to repetitive work.

Durhamlane

Anthony Usher

Data and Sales Enablement Manager