Case Study: BrandMaker achieves 300% more qualified demos and 43% more SQLs with SalesLoft

How BrandMaker Keeps Prospects Engaged With SalesLoft

BrandMaker, founded in 1999, is a provider of Marketing Resource Management solutions whose Marketing Efficiency Cloud helps companies scale marketing with brand consistency, operational efficiency, and reporting. In a crowded martech market they faced a core challenge: poor prospect data—incorrect emails, extensions, and addresses—that slowed outreach and degraded the prospect experience, so they turned to SalesLoft to improve data quality and identify the right opportunities.

By using SalesLoft to research prospects, enrich contact information, leverage social channels and automate reminders, BrandMaker turned many cold calls into warm conversations and kept engagements from falling through the cracks. The results were immediate and measurable: qualified demos rose by more than 300% soon after implementation and Sales Qualified Leads increased 43% quarter‑over‑quarter, delivering more revenue with less waste.

BrandMaker

Timm Brocks

Director Sales Lead Generation EMEA & US