Case Study: Blue Yonder achieves stronger ABM engagement and pipeline growth with Salesloft

How Blue Yonder Attracts and Engages More High-value Visitors With 6sense and Drift

Blue Yonder, a global leader in digital supply chain transformation, wanted to get more value from its ABM and website engagement efforts. Using Salesloft’s go-to-market mindset alongside 6sense and Drift, the company moved beyond static target account lists and limited chat usage to better identify, target, and engage high-value visitors and accounts.

Salesloft helped Blue Yonder refine its ABM approach with dynamic audience segments, always-on LinkedIn campaigns, and Drift-powered chat experiences tied to 6sense intent data. As a result, Blue Yonder saw more than a 40% increase in accounts in the purchase stage, over a 35% increase in anonymous website visits, and a cost per lead of $145, below its $200 target, while also improving meeting bookings and pipeline impact.

Blue Yonder

Pt Umphress

Global Director of Digital Marketing