Case Study: HBX Group achieves global sales transformation with Salesloft

How a Visionary Salesloft Champion Triggered a Global Transformation Inside HBX Group

HBX Group, a global B2B travel tech company, was trying to transform its sales organization from disconnected product selling to a more connected, end-to-end value proposition. The company also needed a better way to unify reporting and help regional teams collaborate on pipeline, upsell, and cross-sell efforts. HBX Group engaged Salesloft to support this change, starting with a pilot and value assessment.

Salesloft helped HBX Group map its business challenges to the platform, define actionable sales plays, and prove value through a three-month pilot. The results were significant: after the pilot, HBX Group expanded Salesloft from 20 licenses to 500 licenses across the revenue organization. Salesloft also enabled standardized processes, clearer pipeline visibility, and consolidated reporting, replacing error-prone Excel-based tracking.

HBX Group

Mark Antipof

Chief Growth Officer