Case Study: Advanced achieves 25% more leads with Salesloft

How a Great Relationship Increased Advanced’s Leads by 25%

Advanced, led by Director of Marketing Operations and Analytics Rob Cummerson, was looking for a sales technology partner that could help improve onboarding, speed up internal processes, and support business growth. The company chose Salesloft and its platform, valuing not just the software but also the vendor’s customer success, onboarding, and knowledge-sharing approach.

Salesloft helped Advanced refine its onboarding and sales workflows, shorten journeys, and make handoffs and follow-up faster and easier. With better visibility into the system and stronger training support, Advanced saw a 25% increase in marketing qualified leads within about three months of implementation, while also using the platform to drive ongoing business change.

Advanced

Rob Cummerson

Head of Marketing Operations