Case Study: Georgia Tech Athletics boosts revenue and fan engagement with SalesLoft

Georgia Tech Athletics Increase Season Ticket Sales by 80%

Georgia Tech Athletics, which fields 17 varsity sports and supports more than 400 student‑athletes, relied on a small sales team to manage season, package and single‑game ticket sales but struggled with a manual, outbound call‑center model. With roughly 8,000 football season ticket accounts and reps making up to 100 calls a day with little targeting, the team needed a way to scale outreach, personalize communications and better capture the value of every supporter.

By adopting SalesLoft the team introduced dynamic fields, targeted cadences and automated email workflows that let them identify lists, pre‑qualify fans and respond in real time—shifting toward an inbound‑driven approach. The results: in 2018 reps reconnected 500 accounts who donated or increased support, first‑day 2019 season ticket sales rose 81% versus 2018, overall engagement and revenue improved, and staff morale and retention benefited (zero turnover in the year after implementation).

Georgia Tech Athletics

Charles O’Donnell

Manager, Sales & Services