Case Study: Falcon.io achieves 15% quarter-over-quarter warm-lead revenue growth and doubles its sales team with Salesloft

Falcon.io Scales Sales Process, Doubles Team, and Increases Warm Lead Revenue by 15% Quarter Over Quarter

Falcon.io is a global social media marketing platform that helps brands manage listening, engagement, publishing, advertising, and analytics across major networks. Facing a fragmented sales process—SDRs using spreadsheets and sticky notes with little visibility or consistent best practices—the company needed an integrated, scalable system with strong Salesforce integration to standardize workflows, improve rep activity tracking, and speed onboarding.

By implementing Salesloft’s activity tracking, templated cadences, snippets, and Live Call Studio, Falcon.io gained real-time visibility, better coaching data, and repeatable outreach workflows. The changes accelerated onboarding, improved messaging and regional strategies, and captured leads that would have fallen through the cracks—driving a 15% quarter-over-quarter increase in warm-lead revenue and enabling the SDR team to grow from 40 to 80 reps.

Falcon.io

Jan Meijer

Director of Commercial Operations