Case Study: Enterprise Media Company achieves 5x new business acquisition with SalesLoft

Enterprise Media Company Experiences 5x Improvement in New Business Acquisition using SalesLoft

A leading digital and media marketing company that sells advertising solutions to creative agencies found traditional outreach wasn’t working. Poor CRM visibility, a recent sales reorganization that required new cadence workflows, and high turnover with lengthy onboarding blocked their ability to personalize at scale and grow pipeline.

They deployed SalesLoft across business-acquisition sellers to enable account-based, personalized cadences, CRM-integrated analytics, and A/B testing. This created repeatable, data-driven processes that improved messaging alignment, seller confidence and retention — driving a 5x increase in new business acquisition and a stronger pipeline for long enterprise sales cycles.