Case Study: Cognism achieves 3x ARR growth with SalesLoft

Cognism Grows ARR 3x, Using SalesLoft to Scale the Sales Process for New Reps

Cognism is a fast‑growing B2B contact data provider (400M+ GDPR‑compliant records) that hires many recent grads. Rapid growth exposed inconsistent processes, weak follow‑up, and limited coaching capacity, which caused reps to miss opportunities and managers to struggle to onboard and train a large, inexperienced sales force.

Cognism implemented SalesLoft to standardize cadences, automate follow‑up, enable Live Call Studio coaching (Whisper), and leverage Salesforce and LinkedIn integrations and analytics. The result: nearly 3x ARR growth (from $2.5M to $7M in under a year), a 20% increase in meetings booked, a 7% lift in opportunity conversion from re‑engagement, faster ramping (19 new SDRs with ~3‑day ramps) and quicker, scalable coaching and onboarding.

Cognism

David Bentham

Sales Team Manager