Case Study: Cisco Meraki achieves enterprise-scale, data-driven sales productivity with SalesLoft

Cisco Meraki Improves Productivity with Salesloft

Cisco Meraki, a leader in cloud-managed WiFi, routing, and security, needed to scale its sales operations to the size of its parent company, Cisco Systems. The main challenges were implementing consistent processes across sales development and account executive teams, integrating with Salesforce, and gaining detailed analytics to track sales performance.

Meraki implemented SalesLoft cadences to standardize workflows, personalize outreach at scale, and give account executives the tools to manage hundreds of partner relationships. The platform provided richer activity tracking and performance insights, smoothed SDR-to-AE transitions, and enabled Meraki to build a repeatable, enterprise-ready sales process that drives ongoing optimization.

Cisco Meraki

Tracy Zirbel

Sales Ops Systems Manager