Case Study: Advanced achieves a 31% increase in leads with Salesloft

Advanced Increases Leads by 31% with Analytics and Coaching

Advanced, the UK’s third-largest business software provider with 20,000+ customers and 2,400+ employees, faced growing pains after a large hiring push following its 2015 acquisition by Vista Equity. A mostly inexperienced BDR team struggled with inconsistent Salesforce usage, limited visibility into rep activity and messaging effectiveness, and a year-end mandate to increase BDR-generated leads by 25%.

Advanced implemented Salesloft’s Live Call Studio, call review, coaching and analytics to model strong calls, standardize best practices and track prospect engagement. The result: BDR efficiency rose, messaging improved, and leads grew 31%—surpassing the target—while conversion rates and win rates climbed and leadership gained the visibility needed to sustain performance even through remote working.

Advanced

Pete Sadler

Director of Customer and Product Marketing