Case Study: 3M achieves faster ramp-up and higher inside sales productivity with Salesloft

3M Enhances Its Inside Sales Process with Salesloft

3M, the diversified Fortune 500 maker of brands like Post-it and Scotch, scaled its US and Canada inside sales from about 30 to over 250 reps and needed better visibility into sales activities, faster ramp-up for new hires, and more productive, scalable processes than its CRM alone could provide. Leadership selected Salesloft to standardize workflows, integrate with the existing sales tech stack, and drive consistency across teams.

Working with Salesloft’s Customer Success team, 3M deployed Cadences to automate and standardize sales motions, streamline messaging, and improve SFDC accuracy. The change let reps reach more customers (one cadence touched 1,000 customers in a week), shorten time-to-close (from 80+ days to 32 for one team), ramp new hires faster (10 customer conversations/day by week two), boost conversions and upsell opportunities, and clarify roles across the inside sales organization.

3M

Peter Garin

Growth Leader