Case Study: Advanced achieves greater marketing efficiency and revenue impact with Salesloft

3 ways Salesloft became a game changer for marketing ops at Advanced

Advanced’s Marketing Operations team was struggling to prioritize sales tasks, tailor outreach across different industries, and manage inbound leads efficiently. After joining the Salesloft family and using the Salesloft revenue workflow platform, Marketing Operations Manager Tomas Buckby saw a major improvement in how his team worked day to day.

Salesloft implemented Rhythm with machine learning to surface the most important next steps, real-time data to guide the best approach by industry, and automation to route inbound leads into cadences for reps. As a result, Advanced reported renewed rep focus, “doing more with less,” and significant time savings, with Tomas saying Salesloft “massively drove” marketing-led revenue and improved engagement from the start.

Advanced

Tomas Buckby

Marketing Operations Manager